diff --git a/compose/prod/Dockerfile b/compose/prod/Dockerfile
index 74532df..2b5509f 100644
--- a/compose/prod/Dockerfile
+++ b/compose/prod/Dockerfile
@@ -37,6 +37,7 @@ RUN pip install --no-cache-dir -r prod.txt
 COPY manage.py manage.py
 COPY config config
 COPY apps apps
+COPY data data
 
 COPY --from=node /app/build ./build
 
diff --git a/compose/prod/start b/compose/prod/start
index 9ab4b83..6f2437d 100644
--- a/compose/prod/start
+++ b/compose/prod/start
@@ -6,5 +6,6 @@ set -o nounset
 
 python manage.py makemigrations
 python manage.py migrate
+python manage.py loaddata data/site/users.json
 python manage.py collectstatic --noinput
 exec /usr/local/bin/daphne -b 0.0.0.0 -p 8000 config.asgi:application
diff --git a/data/site/users.json b/data/site/users.json
new file mode 100644
index 0000000..8f744f7
--- /dev/null
+++ b/data/site/users.json
@@ -0,0 +1,26 @@
+[
+{
+    "model": "users.user",
+    "pk": 1,
+    "fields": {
+        "password": "pbkdf2_sha256$1000000$nMVGqZDLEC02Wdtbe3nPDy$78r4VTfd5TqOsQLliKOpLjtZk5U/GRm3cs7PZ/4F7pc=",
+        "last_login": "2025-12-18T17:25:21.306Z",
+        "is_superuser": false,
+        "created_at": "2025-12-07T15:21:09.891Z",
+        "updated_at": "2025-12-07T15:28:16.772Z",
+        "uuid": "b85095eb-36fe-4061-9871-f5183b536963",
+        "email_address": "admin@gmail.com",
+        "first_name": "a",
+        "last_name": "a",
+        "date_of_birth": "2003-12-14",
+        "bio": "",
+        "timezone": "UTC",
+        "avatar_url": "",
+        "is_active": true,
+        "is_staff": true,
+        "role": "manager",
+        "groups": [],
+        "user_permissions": []
+    }
+}
+]